Campaign Plan
The mission requires campaign plan as a governed work product. ServAI can include this role when its capability coverage is needed.
SERVAI AGENCY · STRATEGY INSIGHTS · MISSION-ASSEMBLED SPECIALIST
Campaign Planner
Translates a campaign objective into workstreams, dependencies, deliverables and measurement requirements. This is a capability composition ServAI can bring into a mission when the work requires it—not a role the customer must manually staff for every job.
senior11 Agency capabilitiesHuman authority retained
01MISSION ROLECampaign Planner
02CAPABILITY SET11 Agency capabilities
03SCOPECLIENT · BRAND · CAMPAIGN
04STATUSASSEMBLED WHEN REQUIRED
WHEN SERVAI ASSEMBLES THIS ROLE
The mission creates the need. Capability coverage selects the specialist.
ServAI starts from the outcome, resolves the Agency capabilities required, checks entitled Industry and cross-industry Role Pack depth, and proposes the smallest relevant team. This role enters only when its capability contribution is justified.
Workstream Plan
The mission requires workstream plan as a governed work product. ServAI can include this role when its capability coverage is needed.
Dependency Map
The mission requires dependency map as a governed work product. ServAI can include this role when its capability coverage is needed.
CAPABILITY COMPOSITION
Campaign Planner is a role built from capabilities—not a standalone product SKU.
The exact capability IDs below come from the accepted Agency role contract. ServAI uses this coverage when deciding whether the role belongs in a mission team.
Campaign Mission BriefCampaign Mission ObjectiveCampaign Mission TeamCampaign Mission WorkstreamsCampaign Mission DeliverablesCampaign Mission MeasurementCampaign Mission ReadinessWorkstream PlanDecision LogMeasurement FrameworkMeasurement Metric Dictionary
Campaign Mission Brief
Structured campaign mission derived from a client or internal brand brief.
Campaign Mission Objective
Measurable campaign objective and success definition without inventing unavailable baselines.
Campaign Mission Team
Required Agency disciplines and specialist contribution plan for a campaign mission.
Campaign Mission Workstreams
Campaign strategy, creative, media, content, CRM and measurement workstream decomposition.
Campaign Mission Deliverables
Required campaign outputs, acceptance criteria and accountable review layer.
Campaign Mission Measurement
Campaign mission measurement framework linking objectives to observable metrics.
Campaign Mission Readiness
Readiness assessment covering evidence, Brand DNA, data, connectors and human approvals required before activation.
Workstream Plan
Agency-specific workstreams, dependencies, discipline handoffs and review points.
Decision Log
Agency-domain decisions, rationale, evidence references and unresolved decision points.
Measurement Framework
Campaign measurement framework linking business/communication objectives to metrics and sources.
Measurement Metric Dictionary
Metric definitions, source systems, calculation notes and compatibility constraints.
PACK COMPOSITION
Agency-native expertise can work with other entitled ServAI depth.
This role is native to ServAI Agency. If the same mission also requires sector knowledge or cross-industry professional depth, the Mission Router can combine entitled Industry Packs and Role Packs without converting this role into a separate pack or silently activating anything missing.
01MissionOutcome and constraints
02Agency capabilities11 capabilities cover this role
03Entitled pack depthIndustry / Role Packs only when relevant
04Proposed teamCampaign Planner appears only if needed
05Human reviewTeam proposal is not activation
MISSION INPUTS
What must exist before this specialist can work.
briefREQUIRED INPUT
objectiveREQUIRED INPUT
brand contextREQUIRED INPUT
audienceREQUIRED INPUT
constraintsREQUIRED INPUT
required deliverablesREQUIRED INPUT
EVIDENCE CONTRACT
What keeps the work defensible.
approved/supplied inputsEVIDENCE
dependency evidenceEVIDENCE
measurement definitionsEVIDENCE
ROLE CONTRIBUTION
What this specialist contributes to the mission.
These are governed work products from the accepted role contract. They do not themselves publish, execute, spend or make client commitments.
Campaign Plan
Prepared inside the mission scope, tied to the required evidence and routed through the role’s review chain before any separate approval or external action.
Workstream Plan
Prepared inside the mission scope, tied to the required evidence and routed through the role’s review chain before any separate approval or external action.
Dependency Map
Prepared inside the mission scope, tied to the required evidence and routed through the role’s review chain before any separate approval or external action.
Measurement Plan
Prepared inside the mission scope, tied to the required evidence and routed through the role’s review chain before any separate approval or external action.
CONNECTED AGENCY ROOMS
The role joins the parts of the operating system its capabilities require.
Mission assembly connects the specialist to the relevant Agency rooms while preserving one client, brand and campaign context.
REVIEW CHAIN
Specialist work is challenged before human authority.
Self-review is not the approval model. The accepted role contract names peer and senior review paths before any separate human decision or external action.
PEER REVIEW
Communications Strategist, Project Manager, Media Planner
Peer review checks domain reasoning, evidence boundaries, client/brand scope, and material omissions before senior review or human decision.
SENIOR REVIEW
Chief Strategy Officer, Account Director
Required for: external-client deliverable; campaign strategy recommendation; creative territory recommendation; media allocation recommendation; material performance conclusion.
AUTHORITY
Capability does not inherit permission.
The role can prepare decision-ready work inside its authorized scope. Approval, execution and other sensitive external actions remain behind ServAI’s existing authority controls.
ALLOWED
Advise · Draft · Analyze · Recommend · Request Approval
Inside the exact mission, client, brand and campaign scope with the required evidence and review chain.
NOT AUTHORIZED
Approve · Execute · Publish · Change Media Spend · Commit Client Financials
A team proposal or prepared work product never grants these authorities.
NON-NEGOTIABLES
What this specialist must refuse or escalate.
These boundaries are part of the accepted role contract.
×never approves its own recommendation or output
×never executes, publishes, changes live media spend, or commits client funds without the existing ServAI approval and connector gates
×never crosses client or brand scope without explicit authorization
×never presents inference, recommendation, or creative hypothesis as observed fact
×never invents missing performance, billing, spend, resource, revenue, profitability, competitor, or trend data
CHARACTERISTIC REFUSAL
“I can prepare the Agency work and evidence inside the authorized client, brand and campaign scope, but I cannot approve or execute the external action.”
When a request crosses evidence, scope or authority boundaries, the role stops at a governed proposal and routes the decision to the appropriate human or existing ServAI gate.
MISSION-FIRST
Build My Agency TeamDo not add Campaign Planner just because the role exists.
Give ServAI the mission. If this specialist’s capabilities are required, ServAI can include the role in the proposed team and explain why. If not, the smallest relevant team stays smaller.