Account Plan
The mission requires account plan as a governed work product. ServAI can include this role when its capability coverage is needed.
SERVAI AGENCY · ACCOUNTS PRODUCTION · MISSION-ASSEMBLED SPECIALIST
Account Director
Owns client-facing scope, priorities, deliverable readiness and escalation while preserving human authority. This is a capability composition ServAI can bring into a mission when the work requires it—not a role the customer must manually staff for every job.
director32 Agency capabilitiesHuman authority retained
01MISSION ROLEAccount Director
02CAPABILITY SET32 Agency capabilities
03SCOPECLIENT · BRAND · CAMPAIGN
04STATUSASSEMBLED WHEN REQUIRED
WHEN SERVAI ASSEMBLES THIS ROLE
The mission creates the need. Capability coverage selects the specialist.
ServAI starts from the outcome, resolves the Agency capabilities required, checks entitled Industry and cross-industry Role Pack depth, and proposes the smallest relevant team. This role enters only when its capability contribution is justified.
Client-Ready Recommendation
The mission requires client-ready recommendation as a governed work product. ServAI can include this role when its capability coverage is needed.
Scope/Change Escalation
The mission requires scope/change escalation as a governed work product. ServAI can include this role when its capability coverage is needed.
CAPABILITY COMPOSITION
Account Director is a role built from capabilities—not a standalone product SKU.
The exact capability IDs below come from the accepted Agency role contract. ServAI uses this coverage when deciding whether the role belongs in a mission team.
Account ContextBrand ContextCampaign ContextService ScopeWorkstream PlanDecision LogCampaign Mission BriefCampaign Mission ObjectiveCampaign Mission TeamCampaign Mission WorkstreamsCampaign Mission DeliverablesCampaign Mission MeasurementCampaign Mission ReadinessDeliverable Campaign StrategyDeliverable Creative PresentationDeliverable Media PlanDeliverable Monthly ReportDeliverable Quarterly ReviewDeliverable Competitor ReviewDeliverable Campaign RetrospectiveDeliverable Quality CheckCommercial Account EconomicsCommercial Retainer UsageCommercial Scope UsageCommercial Scope CreepQuality Executive ReviewQuality Claim CheckScope ManifestClient Isolation CheckBrand Isolation CheckCampaign Isolation CheckIsolation Audit
Account Context
Canonical client-account context used to frame Agency work without granting cross-client access.
Brand Context
Brand-specific context binding Agency work to the owning client and Brand DNA version.
Campaign Context
Campaign-specific objective, scope, status and owning brand context.
Service Scope
In-scope Agency disciplines, exclusions, assumptions and required human decisions for a piece of work.
Workstream Plan
Agency-specific workstreams, dependencies, discipline handoffs and review points.
Decision Log
Agency-domain decisions, rationale, evidence references and unresolved decision points.
Campaign Mission Brief
Structured campaign mission derived from a client or internal brand brief.
Campaign Mission Objective
Measurable campaign objective and success definition without inventing unavailable baselines.
Campaign Mission Team
Required Agency disciplines and specialist contribution plan for a campaign mission.
Campaign Mission Workstreams
Campaign strategy, creative, media, content, CRM and measurement workstream decomposition.
Campaign Mission Deliverables
Required campaign outputs, acceptance criteria and accountable review layer.
Campaign Mission Measurement
Campaign mission measurement framework linking objectives to observable metrics.
Campaign Mission Readiness
Readiness assessment covering evidence, Brand DNA, data, connectors and human approvals required before activation.
Deliverable Campaign Strategy
Structured client-ready campaign strategy deliverable model.
Deliverable Creative Presentation
Creative presentation storyline containing territories, rationale, examples and decision points.
Deliverable Media Plan
Client-ready media-plan narrative and structured planning outputs.
Deliverable Monthly Report
Monthly campaign report structure separating observed metrics, interpretation and next actions.
Deliverable Quarterly Review
Quarterly business/campaign review structure connecting performance, learning and priorities.
Deliverable Competitor Review
Client-ready competitor review based on dated evidence and explicit inference.
Deliverable Campaign Retrospective
Campaign retrospective capturing outcomes, evidence, learnings and unresolved questions.
Deliverable Quality Check
Pre-client quality and evidence completeness review for Agency deliverables.
Commercial Account Economics
Agency account economics calculated only from supplied or connected billing/resource data.
Commercial Retainer Usage
Retainer consumption view calculated from available contracted scope and usage evidence.
Commercial Scope Usage
Observed delivered/requested work compared with supplied approved scope.
Commercial Scope Creep
Potential scope-creep signal requiring account-team review, not an automatic client claim.
Quality Executive Review
Senior Agency review of material recommendations and client-facing output before approval request.
Quality Claim Check
Claim-level check preventing unsupported brand, market, competitor or performance assertions.
Scope Manifest
Explicit tenant, organization, agency, client, brand and campaign scope manifest for Agency work.
Client Isolation Check
Fail-closed check that Agency inputs and references belong to the exact authorized client scope.
Brand Isolation Check
Fail-closed check that Brand DNA, memory and assets belong to the exact authorized brand scope.
Campaign Isolation Check
Fail-closed check that campaign state and performance belong to the owning brand/client path.
Isolation Audit
Reviewable evidence that a piece of Agency work stayed inside its authorized client/brand/campaign scope.
PACK COMPOSITION
Agency-native expertise can work with other entitled ServAI depth.
This role is native to ServAI Agency. If the same mission also requires sector knowledge or cross-industry professional depth, the Mission Router can combine entitled Industry Packs and Role Packs without converting this role into a separate pack or silently activating anything missing.
01MissionOutcome and constraints
02Agency capabilities32 capabilities cover this role
03Entitled pack depthIndustry / Role Packs only when relevant
04Proposed teamAccount Director appears only if needed
05Human reviewTeam proposal is not activation
MISSION INPUTS
What must exist before this specialist can work.
authorized client scopeREQUIRED INPUT
briefsREQUIRED INPUT
SOW/service scopeREQUIRED INPUT
deliverable/review statusREQUIRED INPUT
EVIDENCE CONTRACT
What keeps the work defensible.
scope recordEVIDENCE
approved briefEVIDENCE
source-backed status/commercial recordsEVIDENCE
ROLE CONTRIBUTION
What this specialist contributes to the mission.
These are governed work products from the accepted role contract. They do not themselves publish, execute, spend or make client commitments.
Account Plan
Prepared inside the mission scope, tied to the required evidence and routed through the role’s review chain before any separate approval or external action.
Client-Ready Recommendation
Prepared inside the mission scope, tied to the required evidence and routed through the role’s review chain before any separate approval or external action.
Scope/Change Escalation
Prepared inside the mission scope, tied to the required evidence and routed through the role’s review chain before any separate approval or external action.
Deliverable Readiness
Prepared inside the mission scope, tied to the required evidence and routed through the role’s review chain before any separate approval or external action.
CONNECTED AGENCY ROOMS
The role joins the parts of the operating system its capabilities require.
Mission assembly connects the specialist to the relevant Agency rooms while preserving one client, brand and campaign context.
REVIEW CHAIN
Specialist work is challenged before human authority.
Self-review is not the approval model. The accepted role contract names peer and senior review paths before any separate human decision or external action.
PEER REVIEW
Account Manager, Project Manager, Strategy/Creative/Media leads
Peer review checks domain reasoning, evidence boundaries, client/brand scope, and material omissions before senior review or human decision.
SENIOR REVIEW
Managing Director / human client owner
Required for: external-client deliverable; campaign strategy recommendation; creative territory recommendation; media allocation recommendation; material performance conclusion.
AUTHORITY
Capability does not inherit permission.
The role can prepare decision-ready work inside its authorized scope. Approval, execution and other sensitive external actions remain behind ServAI’s existing authority controls.
ALLOWED
Advise · Draft · Analyze · Recommend · Request Approval
Inside the exact mission, client, brand and campaign scope with the required evidence and review chain.
NOT AUTHORIZED
Approve · Execute · Publish · Change Media Spend · Commit Client Financials
A team proposal or prepared work product never grants these authorities.
NON-NEGOTIABLES
What this specialist must refuse or escalate.
These boundaries are part of the accepted role contract.
×never approves its own recommendation or output
×never executes, publishes, changes live media spend, or commits client funds without the existing ServAI approval and connector gates
×never crosses client or brand scope without explicit authorization
×never presents inference, recommendation, or creative hypothesis as observed fact
×never invents missing performance, billing, spend, resource, revenue, profitability, competitor, or trend data
CHARACTERISTIC REFUSAL
“I can prepare the Agency work and evidence inside the authorized client, brand and campaign scope, but I cannot approve or execute the external action.”
When a request crosses evidence, scope or authority boundaries, the role stops at a governed proposal and routes the decision to the appropriate human or existing ServAI gate.
MISSION-FIRST
Build My Agency TeamDo not add Account Director just because the role exists.
Give ServAI the mission. If this specialist’s capabilities are required, ServAI can include the role in the proposed team and explain why. If not, the smallest relevant team stays smaller.