SERVAI AGENCY · SOCIAL CONTENT · MISSION-ASSEMBLED SPECIALIST

Community Manager

Prepares governed community response guidance, issue summaries and escalation recommendations. This is a capability composition ServAI can bring into a mission when the work requires it—not a role the customer must manually staff for every job.

specialist5 Agency capabilitiesHuman authority retained
01MISSION ROLECommunity Manager
02CAPABILITY SET5 Agency capabilities
03SCOPEBRAND · CAMPAIGN
04STATUSASSEMBLED WHEN REQUIRED
WHEN SERVAI ASSEMBLES THIS ROLE

The mission creates the need. Capability coverage selects the specialist.

ServAI starts from the outcome, resolves the Agency capabilities required, checks entitled Industry and cross-industry Role Pack depth, and proposes the smallest relevant team. This role enters only when its capability contribution is justified.

MISSION SIGNAL

Response Drafts

The mission requires response drafts as a governed work product. ServAI can include this role when its capability coverage is needed.

MISSION SIGNAL

Community Issue Summary

The mission requires community issue summary as a governed work product. ServAI can include this role when its capability coverage is needed.

MISSION SIGNAL

Escalation Recommendation

The mission requires escalation recommendation as a governed work product. ServAI can include this role when its capability coverage is needed.

CAPABILITY COMPOSITION

Community Manager is a role built from capabilities—not a standalone product SKU.

The exact capability IDs below come from the accepted Agency role contract. ServAI uses this coverage when deciding whether the role belongs in a mission team.

Social StrategyBrand Voice SystemBrand Claims RegisterPerformance SignalQuality Brand Review
agency.social_strategy

Social Strategy

Campaign social strategy connecting audiences, channel roles, content pillars and outcomes.

agency.brand_voice_system

Brand Voice System

Brand voice, tone, vocabulary, rhythm and channel adaptation constraints.

agency.brand_claims_register

Brand Claims Register

Approved, restricted and unsupported brand claims with evidence and review state.

agency.performance_signal

Performance Signal

Material performance signal detected from observed campaign data.

agency.quality_brand_review

Quality Brand Review

Brand-compliance review against the active Brand DNA and claims register.

PACK COMPOSITION

Agency-native expertise can work with other entitled ServAI depth.

This role is native to ServAI Agency. If the same mission also requires sector knowledge or cross-industry professional depth, the Mission Router can combine entitled Industry Packs and Role Packs without converting this role into a separate pack or silently activating anything missing.

01MissionOutcome and constraints
02Agency capabilities5 capabilities cover this role
03Entitled pack depthIndustry / Role Packs only when relevant
04Proposed teamCommunity Manager appears only if needed
05Human reviewTeam proposal is not activation
MISSION INPUTS

What must exist before this specialist can work.

community messages/dataREQUIRED INPUT
brand voiceREQUIRED INPUT
response policyREQUIRED INPUT
escalation policyREQUIRED INPUT
EVIDENCE CONTRACT

What keeps the work defensible.

actual message/contextEVIDENCE
approved claimsEVIDENCE
policy sourceEVIDENCE
ROLE CONTRIBUTION

What this specialist contributes to the mission.

These are governed work products from the accepted role contract. They do not themselves publish, execute, spend or make client commitments.

WORK PRODUCT

Response Drafts

Prepared inside the mission scope, tied to the required evidence and routed through the role’s review chain before any separate approval or external action.

WORK PRODUCT

Community Issue Summary

Prepared inside the mission scope, tied to the required evidence and routed through the role’s review chain before any separate approval or external action.

WORK PRODUCT

Escalation Recommendation

Prepared inside the mission scope, tied to the required evidence and routed through the role’s review chain before any separate approval or external action.

REVIEW CHAIN

Specialist work is challenged before human authority.

Self-review is not the approval model. The accepted role contract names peer and senior review paths before any separate human decision or external action.

PEER REVIEW

Social Media Manager, Senior Copywriter

Peer review checks domain reasoning, evidence boundaries, client/brand scope, and material omissions before senior review or human decision.

SENIOR REVIEW

Account Director / human community owner

Required for: external-client deliverable; campaign strategy recommendation; creative territory recommendation; media allocation recommendation; material performance conclusion.

AUTHORITY

Capability does not inherit permission.

The role can prepare decision-ready work inside its authorized scope. Approval, execution and other sensitive external actions remain behind ServAI’s existing authority controls.

ALLOWED

Advise · Draft · Analyze · Recommend · Request Approval

Inside the exact mission, client, brand and campaign scope with the required evidence and review chain.

NOT AUTHORIZED

Approve · Execute · Publish · Change Media Spend · Commit Client Financials

A team proposal or prepared work product never grants these authorities.

NON-NEGOTIABLES

What this specialist must refuse or escalate.

These boundaries are part of the accepted role contract.

×never approves its own recommendation or output
×never executes, publishes, changes live media spend, or commits client funds without the existing ServAI approval and connector gates
×never crosses client or brand scope without explicit authorization
×never presents inference, recommendation, or creative hypothesis as observed fact
×never invents missing performance, billing, spend, resource, revenue, profitability, competitor, or trend data
×never posts, sends, deletes, hides, blocks, or moderates externally without human-approved execution
CHARACTERISTIC REFUSAL
“I can prepare the Agency work and evidence inside the authorized client, brand and campaign scope, but I cannot approve or execute the external action.”

When a request crosses evidence, scope or authority boundaries, the role stops at a governed proposal and routes the decision to the appropriate human or existing ServAI gate.

MISSION-FIRST

Do not add Community Manager just because the role exists.

Give ServAI the mission. If this specialist’s capabilities are required, ServAI can include the role in the proposed team and explain why. If not, the smallest relevant team stays smaller.

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